Sell-through rate calculator
The share of what you received that has actually sold.
How it works
Sell-through % = units sold ÷ units received
A buying decision measure rather than an inventory one: it asks whether the quantity you committed to matched the demand that turned up. Read it against a period — 60% in four weeks and 60% in a season are different verdicts on the same buy. Results above 100% are shown rather than capped, because returns, backorders and stock transfers make them real, and a figure above 100 usually means the data needs a look rather than the buy.
This tool runs entirely in your browser. Nothing you type is sent to a server, stored or logged.
Frequently asked questions
- What is a good sell-through rate?
- In fashion retail, 70-80% by the end of a season before markdown is a common target. In grocery it is effectively 100%. The number only means something against your own period and category.
- Why can it exceed 100%?
- Because units sold can include stock that arrived from another location or was returned and resold, while units received counts only one delivery. It is usually a sign to check the data source.
- Should I use it per SKU or per category?
- Per SKU for buying decisions, per category for range planning. A healthy category average routinely hides two SKUs at 20% and two at 100%.